PMBOK Cafe is an innovative workshop that explores the best practices of 
PDU's are PMI® Credits to apply for PMP®
PMBOK Cafe is a process, the theme and techniques can be
Marketing School of Proect Management (11)
2010 Summer How to employ top down approach effectively for change?
Written by Robert HigginsDiscuss how to get change from Senior Stakeholders
Project team members think the Customer Requirements are unrealistic.
Align everyone in same direction
Endorsement form all stakeholders
Roadmap: Risks and How to
1) Risk of top down approach (based on survey)
1-1) Failure in senior management commitment
1-2) Resistance from other stakeholders
2) Effective top-down approach
2-1) How to get senior management commitment
2-1-1 ) What
- Simulation
- Quantitative evidence
- Viable alternatives
2-1-2) How
- Visualization
- 3rd party feedback (e.g. industrial expert, peer review, report)
- One on one meeting with strong S/H
2-2) How to mitigate resistance from other stakeholders
- Direct message from senior S/H to other S/H
- Off-site Meeting and give the S/H same vision
2010 Summer Selling Trust and Buying Commitment
Written by Robert HigginsHow the PM can get commitment from stakeholders
It is difficult to prove the issues without data
To get commitment to change without data
Getting trust from stakeholders
Road-map: Data and Human
Data
Analyze Data for potential risks
Risk: to quality, cost, time, schedule
Trust is based on human relationships in addition to data
Human
The relationship between stakeholders is one of the factors
“kan” intuition is also one of the factors
Ask Experts
Lessons Learned
Emotion can be effective tool for making decisions
Like/dislike
Passion/Guts
How do you build relationship with Key Stakeholders
2010 Summer The Marketing School of Project Management Presentations
Written by Robert HigginsThe 2010 Summer Session of PMBOK Cafe Marketing School studied the relationship between requirements documentation and planning for Change Management. While part of a Project Managers job is to prevent change that may negatively impact a project. What are the strategies that the Global Project Manager can use during the planning stage to identiy the best method to manage and control change?
The Cafe participants divided into two teams.
- Selling Trust and Buying Commitment
- Effective Top Down Approach for Change
2009 Summer The Marketing School of Project Management Presentations
Written by Robert Higgins2009 Summer The Marketing Schoool of Project Management Presentation Innovative Approach To Change Management
Written by Robert HigginsInnovative approach to the Marketing Changing on a Project
Scenario
Find good recipes from old recipe books.
Make foods with suitable cookware
Nutritionist advisor
Conclusion
PMBOK Cafe Marketing Innovation from Robert Higgins on Vimeo.
2009 Summer The Marketing School of Project Management Presentaion Top Down Approach
Written by Robert HigginsMarketing Project Management Top Down Approach
Scenario
As a Project Manager. You analyzed the Scope Requirements of your customer. Based on your previous projects your team concludes, The project cannot meet the requirements that the project will be in jeopardy. You are going to propose changes. How will you communicate/market to the Customer your Proposed Changes to the Scope of the project?
Top Down Approach
2009 Summer The Marketing School of Project Management Presentation Bottom-Up Approach
Written by Robert HigginsInformal Bottom-up Approach to Managing Change
Scenario
As a Project Manager. You analyzed the Scope Requirements of your customer. Based on your previous projects your team concludes, The project cannot meet the requirements that the project will be in jeopardy. You are going to propose changes. How will you communicate/market to the Customer your Proposed Changes to the Scope of the project
Informal / Bottom-up Approach
2009 Summer Presentations Marketing School
Written by Robert HigginsPMBOK Cafe Presentations "Global Project Management"
The theme was what will Global Project Management look like in 2012. They collaborated together and thought about what skills, tools and techniques they will need to perform Project Management in 2012.
Technology Team
Communication Team
The Organization Team
2010 Winter The Marketing School of Project Management Presentation Perfect Requirements Creation and Maintenance
Written by Robert HigginsPerfect Requirements Creation and Maintenance
2010 Winter The Marketing School of Project Management "Project management under Extreme Situations"
Written by Robert HigginsProject Management Under Extreme Situations.
This presentation is a metaphor for the importance of project management in an extreme situation. If you have a hostile global event the best way to manage this event is project management.
Team
Alien Warfare Project Management
Marketing Approach to project management
Discuss key project Management factors of risk and scope
Extreme situation such as alien invading Earth inspires awareness and make as a solid project team
Dead or Alive
Risk Analysis, scope Definition, balanced Project Management
Risk Analysis
Identify Foreseeable risks (Risks Id)
Analyze Critically of risks
What is Mitigation of Risks?
Scope Definition
Who to fight/Who to Shelter
Check Fighting Capability & Shelter Capacity
Balanced Project Management
Get a planet wide approval on space war (go/no go)
Create dream team of fighters (Team Selection)
Fight to Win (project Execution)
Capture Alien/Analyze it (prepare for future attack Lessons Learned)
What would you say if you are going to die if Project Fails?
