Marketing Project Management Top Down Approach

Scenario

As a Project Manager. You analyzed the Scope Requirements of your customer. Based on your previous projects your team concludes, The project cannot meet the requirements that the project will be in jeopardy. You are going to propose changes. How will you communicate/market to the Customer your Proposed Changes to the Scope of the project?

Top Down Approach

PMBOK Cafe Marketing Top Down from Robert Higgins on Vimeo.

Workshop Participants Created a Survey in the Workshop to create data for their Presentations.

How many % of communication problems are caused by cultural differences?
	0-20%   3 27% 20% to 40%   4 36% 40% to 60%   2 18% 60%80%   2 18% 80% to 100%   0 0% Other   0 0%

How many % of the communication problems are caused by physical restriction or poor communication technology?
	0-20%   1 9% 20% to 40%   5 45% 40% to 60%   4 36% 60% to 80%   1 9% 80% to 100%   0 0%

How many % of communication problems are caused by missing ground rules, like lack of agenda, failure to attend on time etc.
	0-20%   0 0% 20% to 40%   3 27% 40% to 60%   6 55% 60% to 80%

Brainstorming Stakeholder Management

Japanese Project Managers brainstorming Stakeholder Mangagement on Global Projects.

2010 S2W2 SM

PMBOK Cafe Presentations "Stakeholder Management"

The theme was How to collect Requirements, set goals and manage conflict.

Communication and Culture

Team Management

Managing Customer Requirements

Japanese Best Practices

Japan has a long history of Culture? Projects have been completed in Japan for thousands of years.? Today, Japanese Companies are leading the world in terms of bringing new products to market.? Many of the concepts of Project Management have been imported from Japanese Business? For Example Kaizen, Ishikawa Diagrams, Affinity Diagramming, Scrum, Lean and Kanban.? The Third PMBOK Cafe is going to explore the unique nature of performing Project Management in Japan.

Participants shared their knowledge, and experiences.? The PMBOK was used as a base to compare what is different in Japan.? For Example; Project Charter, Project Plan, Earned Value Management, Risk Management etc.? What kind of Cultural Differences in Japan impact Project Management?

Scenario

In the future 2010 April, you are managing a large global project.? Most of the Project Team will be Japanese.? The Head Office is in Tokyo.? The Tokyo Office will conduct the majority of the planning/controlling/monitoring.? The customers will be global. There will be a manufacturing team in China. There will be an Information Technology Team in India. The Marketing Team will be from the USA.? The Project Managers from each team will come to Tokyo for training in Japanese Project Management Methods.? All the Project Managers are Project Management Professionals, with technical experience in their domains.

Before the planning begins, you are the activity owner for Team building activities.? Since most of the project will be planned/managed/controlled from Japan, the methods will be Japanese? The goal of the team building activity is to teach the offshore Project Managers about Japanese Business Culture and Project Management methods.

Stakeholder Management Survey August 2009 LinkedIn

On my projects I have enough time to gather, analyze and document stakeholder requirements.
Dis-agree   Agree	1 - Dis-agree 6 38% 2   4 25% 3 - Agree 6 38% People may select more than one checkbox, so percentages may add up to more than 100%.

Cultural and Language differences are problems when collecting requirements.
Dis-agree   Agree	1 - Dis-agree 0 0% 2   4 25% 3 - Agree 12 75% People may select more than one checkbox, so percentages may add up to more than 100%.

Face to Face interviews, meetings are the best way to collect requirements.
Dis-Agree   Agree	1 - Dis-Agree 1 6% 2   1 6% 3 - Agree 14 88% People may select more than one checkbox, so percentages may add up to more than 100%.

Setting Goals and Managing Expectations is each team members responsibility.
dis-Agree   Agree	1 - dis-Agree 6 38% 2   3 19% 3 - Agree 7 44% People may select more than one checkbox, so percentages may add up to more than 100%.

Using Technology is the best way to collect requirements.
dis-Agree   Agree	1 - dis-Agree 4 25% 2   7 44% 3 - Agree 5 31% People may select more than one checkbox, so percentages may add up to more than 100%.

Management is Responsible for setting goals and managing expectations.
Dis-agree   Agree	1 - Dis-agree 2 13% 2   3 19% 3 - Agree 11 69% People may select more than one checkbox, so percentages may add up to more than 100%.

Social Networking is an appropriate tool to communicate with stakeholders.
Dis-Agree   Agree	1 - Dis-Agree 3 19% 2   8 50% 3 - Agree 5 31% People may select more than one checkbox, so percentages may add up to more than 100%.

Collecting Stakeholder Interactions are a Key Requirement.
Dis-agree   Agree	1 - Dis-agree 1 6% 2   6 38% 3 - Agree 9 56% People may select more than one checkbox, so percentages may add up to more than 100%.

Social Networking Information allows me to understand cultural background information better.
Dis-Agree   Agree	1 - Dis-Agree 3 19% 2   4 25% 3 - Agree 9 56% People may select more than one checkbox, so percentages may add up to more than 100%.

We have a Social Networking Media communication policy.
	yes   5 31% no   10 63% Other   1 6% People may select more than one checkbox, so percentages may add up to more than 100%.

Social Networking has been identified as a risk event, we monitor our team members for sensitive disclosures.
	yes   6 40% no   5 33% Under review   2 13% Other   2 13%

Creating a Knowledge Cloud

Senior Japanese Project Managers from diverse industries, such as finance, networking, construction, mobile communications.... converge together at PMBOK Cafe to collaborate and discuss with each other about the future of Global Project Management. This Facilitated Workshop used the Best practices from The Project Management Book of Knowledge. Specifically, the new tools and techniques in the Scope Collect Requirements were utilized.

This video is part of the Brainstroming Process. PMBOK Cafe describes it as a knowledge cloud. A knowledge cloud sorts ideas and discusses the relationships between ideas. Images are added to encourage visualizing information. The Sticky Notes are 16 peoples different ideas, and this team is discussing the different ideas with the purpose of uncovering deeper knowledge about an idea.

Create Money by Changing to a Project Organization

The "Green Team" talked about Organizations, Process and Knowledge. The team members Yuichi, Ako and Akiko discussed in detail about their experiences and problems as Project Managers in Functional Organizations. The lack of authority, and responsibility are barriers to delivering value. They recommend that Global Companies adopt Project Management Style Organizations.

Create Money

Japanese Projects are mostly performed in a Functional Organization

In functional organizations projects cost too much and take too long

We can make more money by growing our project management maturity

We have to change our organizations from Traditional to Project Management

Functional vs Project

Benefits to Project Organizations

How to change from a Functional Organization to a Project Organization

Functional vs Project

In  functional organization, authority of the organization is very strong and it decides project resource budget, individuals performance assessment, but they do not meet the reality.

In such organization Project Team Members see the Organization not the Project Manager

Project Manager con not control the budget, resources and team members performance assessment

4 Benefits to Project Organizations

Project Manager can grab whole project situation with responsibility

Project Manager can make quick decisions

Japanese concept of Project Member trusts the Project Manager

Performance of team members will increase they will work smoothly "Team Building"

How to changes from a Functional Organization to a Project Organization

Educate the organization-About the value of Project Management

Promise and Persuade the organization that Project organization will lead to successful project which meets requirements

Survey and show the best practice of Project Organization

Functional vs Project

Benefits to Project Organizations

How to changes from a Functional Organization to a Project Organization

Japanese Projects are mostly performed in a Functional Organization

Takarabune Team~

Akiko Oguma, Shinsuke Hamada, Yuichi Kaneko

Japanese Project Managers discuss team building on a Global Project using the concepts of Takara Bune and Sugoroku. Takarabune is The ship of good fortune that sails with 7 different gods. The analogy is that global projects require different people to work together.

The process to get people to perform as a team is similar to the Sogoroku which is a kind of Japanese Traditional Board Game. The process involves working through natural conflict and understanding each others perspective to build a team.

PMBOK Cafe Takara Bune~Japanes Ship of Good Forutne from Robert Higgins on Vimeo.

Title Japanese Project Management

Welcome

Self-Introduction We are a team discussing about team building and Culture team.

Shinsuke Hamada=Heartfuly and Humanity Presenter,Yuichi Kaneko=Logical thinking presenter , Akiko Oguma= Dreaming Presenter

Subject Perform Global Project Management

Input?Performing Japanese Project Management

Constraints Cultural Differences make Team building Diffcult

Output?Dream??Board Takarabune and Sail to Reach "We Are the World"

KeyPoint Make a global team members sympathize for Japanese style project management!

ROADMAP 1. What is the metaphor of our Takara-Bune? 2.What is the metaphor of our Sugoroku? 3.Unifing the Takara-Bune and the Sugoroku makes great power of Japanese Project management

Takarabune

1-1        What is “Takarabune”?  A Japanese traditional imagination sail boat (a kind of yacht)

1-2         Takarabune Story; The ship loading a lot of treasures which appear Japanese legends, such as Koban(Gold moneys, Rice, fish, Silk fabric, Tsuru (Japanese national bird). Seven Gods board on together to deliver “Lucky” to people.?It also shows starting a new sailing at new year.

1-3         Takarabune metaphor; Global project team board on a Japanese traditional Lucky treasury ship with “cooperate”, “sympathizing”, ”go on to success a global project”

Sugoroku

2-1     What is “Sugoroku”? A Japanese traditional board game.

2-2     Sugoroku Story; From old period ( Maybe before Edo priod) to now, Japanese children play the game in Oshogatsu (During New year’s holidays).

2-3    Sugoroku metaphor ; Can show How to build a global project team by Japanese style   Knowing each other (by mind)->

knowing diffrences each other country ->

cause confulicts ->

hold many nomini-cation after work ->

accept each other’s differences and can trust each other ->r

Everyone can make efforts and cooperate together!

Unifying

3-1   Takarabune is an expected situation of a Japanese project management and Sugoroku is a procedure to build a project team.

Make a global team members sympathize for Japanese style project management!

Conclusion

ROADMAP 1. What is the metaphor of our Takara-Bune? 2.What is the metaphor of our Sugoroku? 3.Unifing the Takara-Bune and the Sugoroku makes grate power of Japanese Project management 

KeyPoint 1.Takarabune  2.Sugoroku 3.Unifing

Output?Dream?Cultural Differences make Team building Diffcult

Constraints?Board Takarabune and Sail to Reach "We Are the World"

Input?Performing Japanese Project Management

Subject?Perform Global Project Management

Self-Introduction We are a team discussing about team building and Culture team.

Shinsuke Hamada=Heartfuly and Humanity Presenter,Yuichi Kaneko=Logical thinking presenter , Akiko Oguma= Dreaming Presenter