The Marketing School of Project Management
How to promote and sell good Project Management in Organizations. How to Communicate Value? What is the The Future of Project Management? What tools and skills will we need to become better?
“Marketing and Selling the Project to Senior Stakeholders.” The first phase of Planning “Collect Requirements” is a critical time when stakeholder influence is the highest. Project Managers must quickly access whom on a project needs access to information propose a solution that solves a problem and adds value to the organization. This cafe will explore how to “Market” good project management to senior stakeholders, Management, Sponsors, Project Management Offices, etc.. How to “Market” that good project management is aligned with the Organizations Objectives and it will solve problems and provide solutions to customers.






PMBOK Cafe is an innovative workshop that explores the best practices of