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Sunday, 04 October 2009 00:00
2009 Summer The Marketing School of Project Management Presentations
Additional Info
- Year_Session_Workshop 2009S1W5
Published in
Marketing School of Proect Management
Sunday, 04 October 2009 00:00
2009 Summer The Marketing Schoool of Project Management Presentation Innovative Approach To Change Management
Innovative approach to the Marketing Changing on a Project
Scenario
As a Project Manager. You analyzed the Scope Requirements of your customer. Based on your previous projects your team concludes, The project cannot meet the requirements that the project will be in jeopardy. You are going to propose changes. How will you communicate/market to the Customer your Proposed Changes to the Scope of the project?
Innovative approach to the Marketing Changing on a Project
Introductions
Subject: Marketing idea's & Stakeholders Satisfaction
Input: Change management, it's impact on the success of project is very close, but difficult to control
Constraints: Difficulty of change to meet stakeholder's satisfaction
Output: Iron Chef
Stakeholders are a king and royal family, they are requesting to deliver a delicious dinner. And the requesting is always changing.
We, project manager is a chef, and we have to be a Iron Chef. Delivering balanced food and satisfy royal family's request.
Key point: Use innovative & persuasive solutions
One solution is technology which is like a useful cookwares and recipes. These tools support chef's cooking quality.
And other solution is Nutritionist advise. These advice support to manage royal family's requirement.
Road map: Showing how these solutions make leverage project marketing action
Find good recipes from old recipe books.
historical data will be utilized to develop alternatives to persuade and satisfy stakeholders.
current status of cost, scope, quality...etc
process asset. company environments
benchmark other stakeholders with relevant similar ambitions
search journals
Make foods with suitable cookware
analyze historical data, and current status using ITTools.
ITTools give us hints for good ways.
SAP
IRIS
Nutritionist advisor
Objective opinions and credible experience of external experts will give us powers to persuade stakeholders
Delphi method
Change Control Board
External experts’ communities
Conclusion
Road map: Showing how these solutions make revel project marketing action
Constrains: Difficulty of change to meet stakeholder’s satisfaction
Output: Iron Chef
Key point: Use innovative & persuasive solutions
PMBOK Cafe Marketing Innovation from Robert Higgins on Vimeo.
Hamzah Al-Kohaji
Yongduck Lee
Masaki Iwakura
Additional Info
- Year_Session_Workshop 2009S1W5
Published in
Marketing School of Proect Management
