How to employ top down approach effectively for change
Discuss how to get change from Senior Stakeholders
Project team members think the Customer Requirements are unrealistic.
Align everyone in same direction
Endorsement form all stakeholders
Roadmap: Risks and How to

1) Risk of top down approach (based on survey)

1-1) Failure in senior management commitment

1-2) Resistance from other stakeholders

2) Effective top-down approach

2-1) How to get senior management commitment

2-1-1 ) What
- Simulation
- Quantitative evidence
- Viable alternatives

2-1-2) How
- Visualization
- 3rd party feedback (e.g. industrial expert, peer review, report)
- One on one meeting with strong S/H

2-2) How to mitigate resistance from other stakeholders
- Direct message from senior S/H to other S/H
- Off-site Meeting and give the S/H same vision

The  2010 Summer Session of PMBOK Cafe Marketing School studied the relationship between requirements documentation and planning for Change Management. While part of a Project Managers job is to prevent change that may negatively impact a project. What are the strategies that the Global Project Manager can use during the planning stage to identiy the best method to manage and control change?

The Cafe participants divided into two teams.

1. Selling Trust and Buying Commitment
2. Effective Top Down Approach for Change

Brainstorming The Marketing School of Project Management

This cafe will explore how to “Market” good project management to senior stakeholders, Management, Sponsors, Project Management Offices, etc.. How to “Market” that good project management is aligned with the Organizations Objectives and it will solve problems and provide solutions to customers.

Brainstorming The Marketing School of Project Management

This cafe will explore how to “Market” good project management to senior stakeholders, Management, Sponsors, Project Management Offices, etc.. How to “Market” that good project management is aligned with the Organizations Objectives and it will solve problems and provide solutions to customers.

Summary See complete responses

PMBOK Cafe Marketing Project Management Best Practices Presentations

Top Down

Bottom Up

Innovative

Innovative approach to the Marketing Changing on a Project

Scenario

Conclusion

PMBOK Cafe Marketing Innovation from Robert Higgins on Vimeo.

 

 

 

Brainstorming Marketing the Value of Project Management

This cafe will explore how to “Market” good project management to senior stakeholders, Management, Sponsors, Project Management Offices, etc.. How to “Market” that good project management is aligned with the Organizations Objectives and it will solve problems and provide solutions to customers.

The Marketing School of Project Management

How to promote and sell good Project Management in Organizations.  How to Communicate Value? What is the The Future of Project Management? What tools and skills will we need to become better?

 “Marketing and Selling the Project to Senior Stakeholders.” The first phase of Planning “Collect Requirements” is a critical time when stakeholder influence is the highest. Project Managers must quickly access whom on a project needs access to information propose a solution that solves a problem and adds value to the organization. This cafe will explore how to “Market” good project management to senior stakeholders, Management, Sponsors, Project Management Offices, etc.. How to “Market” that good project management is aligned with the Organizations Objectives and it will solve problems and provide solutions to customers.

Project Management Under Extreme Situations. 

This presentation is a metaphor for the importance of project management in an extreme situation. If you have a hostile global event the best way to manage this event is project management.

Team

Alien Warfare Project Management

Marketing Approach to project management

Discuss key project Management factors of risk and scope

Extreme situation such as alien invading Earth inspires awareness and make as a solid project team

Dead or Alive

Risk Analysis, scope Definition, balanced Project Management

 

Risk Analysis

Identify Foreseeable risks (Risks Id)

Analyze Critically of risks

What is Mitigation of Risks?

Scope Definition

Who to fight/Who to Shelter

Check Fighting Capability & Shelter Capacity

Balanced Project Management

Get a planet wide approval on space war (go/no go)

Create dream team of fighters (Team Selection)

Fight to Win (project Execution)

Capture Alien/Analyze it (prepare for future attack Lessons Learned)

What would you say if you are going to die if Project Fails?