2010 Summer How to employ top down approach effectively for change?
Discuss how to get change from Senior Stakeholders
Project team members think the Customer Requirements are unrealistic.
Align everyone in same direction
Endorsement form all stakeholders
Roadmap: Risks and How to
1) Risk of top down approach (based on survey)
1-1) Failure in senior management commitment
1-2) Resistance from other stakeholders
2) Effective top-down approach
2-1) How to get senior management commitment
2-1-1 ) What
- Simulation
- Quantitative evidence
- Viable alternatives
2-1-2) How
- Visualization
- 3rd party feedback (e.g. industrial expert, peer review, report)
- One on one meeting with strong S/H
2-2) How to mitigate resistance from other stakeholders
- Direct message from senior S/H to other S/H
- Off-site Meeting and give the S/H same vision
Additional Info
- Year_Session_Workshop 2010S2W5
2010 Summer The Marketing School of Project Management Presentations
The 2010 Summer Session of PMBOK Cafe Marketing School studied the relationship between requirements documentation and planning for Change Management. While part of a Project Managers job is to prevent change that may negatively impact a project. What are the strategies that the Global Project Manager can use during the planning stage to identiy the best method to manage and control change?
The Cafe participants divided into two teams.
- Selling Trust and Buying Commitment
- Effective Top Down Approach for Change
Additional Info
- Year_Session_Workshop 2010S1W1
2009 Summer The Marketing School of Project Management Marketing Survey Top-Down
Summary See complete responses
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What is your preferred method to communicate change to a senior stake holder?
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Which method presents more opportunity for negotiation?
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Which method is more difficult in negotiation?
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Which method requires more extensive work and preparation
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Which method has more risk in communicating change to senior stake holder?
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Which method has a higher probability of success in communicating change to a senior stakeholder?
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Which method requires more grease (money, indirect influence) to communicate change to senior stake holder?
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Which method requires more detailed evidence (proof) to communicate change to senior stake holder?
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Which method depends more on relationship in communicating change to senior stake holder?
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Additional Info
- Year_Session_Workshop 2009S1W5
2009 Summer The Marketing School of Project Management Presentations
Additional Info
- Year_Session_Workshop 2009S1W5
2009 Summer The Marketing School of Project Management Presentaion Top Down Approach
Marketing Project Management Top Down Approach
Scenario
As a Project Manager. You analyzed the Scope Requirements of your customer. Based on your previous projects your team concludes, The project cannot meet the requirements that the project will be in jeopardy. You are going to propose changes. How will you communicate/market to the Customer your Proposed Changes to the Scope of the project?
Top Down Approach
Additional Info
- Year_Session_Workshop 2009S1W5






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