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Displaying items by tag: Marketing
Tuesday, 30 November 1999 00:00
2009 Summer The Marketing School of Project Management Presentation Bottom-Up
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What kinds of technologies/tools do you use for sharing Project Information with Stakeholders ?
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Which way is the best approach to persuade stakeholders against the changes of Project Scope / Requirements etc. ?
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How do you find the right person who has large influence on decision making ?
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Additional Info
- Year_Session_Workshop 2009S1W5
Published in
Marketing School of Proect Management
Sunday, 04 October 2009 00:00
2009 Summer The Marketing School of Project Management Presentations
Additional Info
- Year_Session_Workshop 2009S1W5
Published in
Marketing School of Proect Management
Sunday, 04 October 2009 00:00
2009 Summer The Marketing Schoool of Project Management Presentation Innovative Approach To Change Management
Innovative approach to the Marketing Changing on a Project
Scenario
As a Project Manager. You analyzed the Scope Requirements of your customer. Based on your previous projects your team concludes, The project cannot meet the requirements that the project will be in jeopardy. You are going to propose changes. How will you communicate/market to the Customer your Proposed Changes to the Scope of the project?
Innovative approach to the Marketing Changing on a Project
Introductions
Subject: Marketing idea's & Stakeholders Satisfaction
Input: Change management, it's impact on the success of project is very close, but difficult to control
Constraints: Difficulty of change to meet stakeholder's satisfaction
Output: Iron Chef
Stakeholders are a king and royal family, they are requesting to deliver a delicious dinner. And the requesting is always changing.
We, project manager is a chef, and we have to be a Iron Chef. Delivering balanced food and satisfy royal family's request.
Key point: Use innovative & persuasive solutions
One solution is technology which is like a useful cookwares and recipes. These tools support chef's cooking quality.
And other solution is Nutritionist advise. These advice support to manage royal family's requirement.
Road map: Showing how these solutions make leverage project marketing action
Find good recipes from old recipe books.
historical data will be utilized to develop alternatives to persuade and satisfy stakeholders.
current status of cost, scope, quality...etc
process asset. company environments
benchmark other stakeholders with relevant similar ambitions
search journals
Make foods with suitable cookware
analyze historical data, and current status using ITTools.
ITTools give us hints for good ways.
SAP
IRIS
Nutritionist advisor
Objective opinions and credible experience of external experts will give us powers to persuade stakeholders
Delphi method
Change Control Board
External experts’ communities
Conclusion
Road map: Showing how these solutions make revel project marketing action
Constrains: Difficulty of change to meet stakeholder’s satisfaction
Output: Iron Chef
Key point: Use innovative & persuasive solutions
PMBOK Cafe Marketing Innovation from Robert Higgins on Vimeo.
Hamzah Al-Kohaji
Yongduck Lee
Masaki Iwakura
Additional Info
- Year_Session_Workshop 2009S1W5
Published in
Marketing School of Proect Management
Sunday, 04 October 2009 00:00
2009 Summer The Marketing School of Project Management Presentaion Top Down Approach
Marketing Project Management Top Down Approach
Scenario
As a Project Manager. You analyzed the Scope Requirements of your customer. Based on your previous projects your team concludes, The project cannot meet the requirements that the project will be in jeopardy. You are going to propose changes. How will you communicate/market to the Customer your Proposed Changes to the Scope of the project?
Top Down Approach
Top down approach and its four key elements to influence key stake holders.
Introduce the four key elements of Top Down approach
Presenting key stake holders with current project status and receive acceptance to proposed change
Effortless acceptance of the change and success of the project
Do you know when it’s best to use Top Down approach?
We are going to present the four key elements of the top down approach, Relationship, Approach, Experience, Evidence, and finally analyze the difference between Top Down and Bottom Up
Capitalize of your relationship with the stakeholder
Use an appropriate approach
Demonstrate experience
Present evidence
When is Top Down approach most effective?
Top Down vs. Bottom Up
Negotiation opportunities
Preparation
requirements
Top Down Approach
Highlighted the top down approach and its four elements to influence key stake holders.
Introduced the Top Down approach four key elements
Presenting key stake holders with current project status and receive acceptance to proposed change
Effortless acceptance of the change and success of the project
Do you know when it’s best to use Top Down approach?
Additional Info
- Year_Session_Workshop 2009S1W5
Published in
Marketing School of Proect Management
Sunday, 04 October 2009 00:00
2009 Summer The Marketing School of Project Management Presentation Bottom-Up Approach
Informal Bottom-up Approach to Managing Change
Scenario
As a Project Manager. You analyzed the Scope Requirements of your customer. Based on your previous projects your team concludes, The project cannot meet the requirements that the project will be in jeopardy. You are going to propose changes. How will you communicate/market to the Customer your Proposed Changes to the Scope of the project
Informal / Bottom-up Approach
Introduction
Informal / bottom-up aproach can be used to make your customer listen your opinion in a crucial moment.
Sometimes project members know better about requirement than customers. Occasionally, PM have to convince their needs for requirement changes.
Your project members noticed the project will be in trouble. You have to make your customer agrees to your proposal of requirement change.
Your customer always listen your opinions, and your need for a requirement change is always accepted.
Make your customer on your side! Use grassroots approach.
1) Bring more customer side people on your side. 2) Choose the right person and right way to communicate. 3) Prepare more data to emphasize and backup your opinion.
Body
1. Building up consensus
?Gather general working level opinion and organize them
ex) In North Korea abducion matter, family members of abducted people united together and apealed strongly the need for
political action by Japanese government on street so that the public opinion become sympathetic as politicians could not ignore.
?Make the project visible and open to customers.
2. Finding key person / technique
?Find the person having large influence on decision making.
?Adjust the perspective with the expertize of the key client.
3. Justifying with proof
?Bring the expert who knows deep about the same kind of problem with the one you are confronting now.
?Constantly collect data showing progress and achievement of the project.
Try to make atomospher that various stakeholders trust you and back you up.
Conclusion
Roadmap : 1) Bring more customer side people on your side. 2) Choose the right person and right way to communicate. 3) Prepare more data to emphasize and backup your opinion.
Sometimes project members know better about requirement than customers. Occasionally, PM have to convince their needs for requirement changes.
Your project members noticed the project will be in trouble. You have to make your customer agrees to your proposal of requirement change.
Your customer always listen your opinions, and your need for a requirement change is always accepted.
Make your customer on your side! Use grassroots approach.
Need for requirement change could happen to everybody. Don't afraid and face it!
Additional Info
- Year_Session_Workshop 2009S1W5
Published in
Marketing School of Proect Management
Sunday, 04 October 2009 00:00
2009 Summer The Marketing School of Project Management Brainstorm
Brainstorming Marketing the Value of Project Management
This cafe will explore how to “Market” good project management to senior stakeholders, Management, Sponsors, Project Management Offices, etc.. How to “Market” that good project management is aligned with the Organizations Objectives and it will solve problems and provide solutions to customers.
Additional Info
- Year_Session_Workshop 2009S1W5
Published in
Marketing School of Proect Management
Sunday, 04 October 2009 00:00
2009 Summer The Marketing School of Project Management Top
The Marketing School of Project Management
How to promote and sell good Project Management in Organizations. How to Communicate Value? What is the The Future of Project Management? What tools and skills will we need to become better?
“Marketing and Selling the Project to Senior Stakeholders.” The first phase of Planning “Collect Requirements” is a critical time when stakeholder influence is the highest. Project Managers must quickly access whom on a project needs access to information propose a solution that solves a problem and adds value to the organization. This cafe will explore how to “Market” good project management to senior stakeholders, Management, Sponsors, Project Management Offices, etc.. How to “Market” that good project management is aligned with the Organizations Objectives and it will solve problems and provide solutions to customers.
Additional Info
- Year_Session_Workshop 2009S1W5
Published in
Marketing School of Proect Management
